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Tag: Simon Sinek

  • How the Idea Diffusion curve can serve as a radar to customer loyalty

    The Idea Diffusion curve highlights the Innovators and early adopters as the ones who are not risk averse when it comes to trying out NEW products

    These are ones who love experimenting and whose word of mouth truly matters

    Thus a company who creates a new product should first try to impress and attract these two segments.These people by virtue of being subject matter experts spread word of mouth and in turn create loyal customers associated with a brand

    All iconic companies have one eye on this curve to serve as a guiding star for customer loyalty

    Adopted from Simon Sinek’s Start With Why

  • Why NURTURING of WHY in an organization is important?

    When WHY goes fuzzy

    Many iconic organizations go through a phase when WHY goes fuzzy.

    The WHY espoused by an iconic leader goes missing in the absence of an infinite minded successor whom focuses on WHAT instead of WHY.This is shown in the curve where the WHY plateaued after some time.

    This manifests itself in terms of lack of growth, profit, inspiration

    To revive the organization needs an iconic leader to assume control.

    Steve Jobs taking over from John Sculley , Michael Dell from Kevin Rollins are some examples

    Adopted from Simon Sinek’s book Start With Why

  • Why we should not be obsessed with winning in an Infinite Game

    Adopted from the following great quote of Simon Sinek.

    “There is nothing like WINNING or LOSING in business or life , there is ONLY AHEAD and BEHIND”

  • This quote will make us realize why OPTIMISM is the primary ingredient of PROGRESS

    Adopted from Simon Sinek’s great quotes..

    “The PRIMARY ingredient for PROGRESS is OPTIMISM – the UNWAVERING BELIEF that something can be BETTER , drives the HUMAN RACE FORWARD.”

  • Approaching Leadership with “An Open Mind”

    The following great quote from Simon Sinek highlights that leaders consider themselves as STUDENTs and approach all difficulties with an OPEN MIND.

    “We can TEACH only if we are WILLING to LEARN.”

  • This great quote motivates us to spread “Inspiration”

    Adopted from Simon Sinek’s great leadership quotes.

    “The more PEOPLE you INSPIRE.

    The more PEOPLE will INSPIRE you.”

  • How this great quote very aptly summarizes the working of our limbic brain?

    The limbic brain of human beings does not have the ability to interpret language.

    It can only understand signals for e.g. love , trust , fear , emotion and is often know as the “devil” for its inherent characteristic to fear any change to status quo.

    The following quote from Simon Sinek tells us how great leaders can arouse the limbic brain of human beings for bringing a revolution.

    “We FIGHT AGAINST things we HATE.

    We FIGHT FOR things we LOVE.”

  • Great Leaders and their understanding of human psychology

    Great leaders have the gift of great communication skills to produce the desired effect.

    Communication takes into account basic human psychology of fear to pacify all doubts that followers may have when faced with a change.

    The following quote from Simon Sinek aptly highlights this basic human psychology which a great leader is always mindful of.

    “People DO NOT fear change.

    People fear SUDDEN change.

    People fear REVOLUTIONS.

    People DO NOT fear EVOLUTIONS.”

  • Accepting this truth on “Building Trust”

    Adopted from Simon Sinek’s following quote:

    “TRUST is built on TELLING the TRUTH , NOT telling people WHAT THEY WANT to HEAR.”

     

  • Great Leaders have the vision to put “Will” Over “Resources”

    Great leaders who possess an infinite mindset focus on the long term instead of quick wins in the short term.

    Investing in Resources over Will seems the most appropriate strategy for a short term oriented finite minded leader in order to show quick wins.

    A long term oriented mindset focusing on “Will” or people , inspires them so that they feel motivated to take care of “resources” in the long run.

    This is by no means easy and takes risk taking ability on behalf of the visionary leader.

    Needless to say long term oriented mindset results in fulfillment and satisfied employees who in turn make customers happy.

    Adopted from Simon Sinek’s book The Infinite Game.