Great Leaders and their understanding of human psychology

Great leaders have the gift of great communication skills to produce the desired effect.

Communication takes into account basic human psychology of fear to pacify all doubts that followers may have when faced with a change.

The following quote from Simon Sinek aptly highlights this basic human psychology which a great leader is always mindful of.

“People DO NOT fear change.

People fear SUDDEN change.

People fear REVOLUTIONS.

People DO NOT fear EVOLUTIONS.”