The limbic brain of human beings does not have the ability to interpret language.

It can only understand signals for e.g. love , trust , fear , emotion and is often know as the “devil” for its inherent characteristic to fear any change to status quo.

The following quote from Simon Sinek tells us how great leaders can arouse the limbic brain of human beings for bringing a revolution.

“We FIGHT AGAINST things we HATE.

We FIGHT FOR things we LOVE.”