Many iconic organizations go through a phase when WHY goes fuzzy.
The WHY espoused by an iconic leader goes missing in the absence of an infinite minded successor whom focuses on WHAT instead of WHY.This is shown in the curve where the WHY plateaued after some time.
This manifests itself in terms of lack of growth, profit, inspiration
To revive the organization needs an iconic leader to assume control.
Steve Jobs taking over from John Sculley , Michael Dell from Kevin Rollins are some examples
Adopted from Simon Sinek’s book Start With Why