Knowing your WHY as an individual or an organization is the ONLY way to maintain lasting success and have a greater blend of innovation and flexibility.

When a WHY goes FUZZY , it becomes very difficult to maintain growth , innovation and inspiration to drive the original success.In such cases MANIPULATION and NOT INSPIRATION dominates wherein the leadership is hell bent on short term targets by focusing on WHAT’s rather than the WHY.

Time is witness to the fact that whenever WHY has gone fuzzy in iconic organization an inspirational leaders has bailed the organization out of crisis focusing on WHY.

Adopted from Simon Sinek’s book Start With Why