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Winning “minds” or “hearts” – Which is more difficult?

The HEART represents the LIMBIC or EMOTIONAL brain which does not have power to interpret language.It can only understand signals.

MIND represents the RATIONAL BRAIN the part that understands reason and logic for e.g – comparison of features in a product and associated benefits.

This is why WINNING HEARTS is much more difficult , needs more WORK and is possible when the message communication STARTS WITH WHY.

Adopted from Simon Sinek’s book Start With Why