The role of “empirical validation” in the success of iPod

Adopted from Jim Collins’s book titled “Great By Choice”

The iPod story illustrated a point that though a big successful venture can look like a single step creative breakthrough but in reality it is a multi step iterative process based on empirical validation than visionary genius.

Apple’s revival via the iPod bears testimony to the combination of “fanatic disciple” & “empirical creativity”.

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