What if Kodak had listened to Steve Sasson?

Steve Sasson is an American engineer who in as early as 1974 is believed to have invented the first digital camera.

Kodak the pioneer of film photography had made huge investments in vertical integration involving “film based” analog photography.

Steve Sasson had put forward the idea of embracing digital photography to Kodak leadership.Unfortunately since Kodak was being led by finite minded leaders at that time, noone was willing to exercise existential flex.

Kodak knowingly turned deaf ear to technology disruption and paid a heavy price when Nikon dominated digital photography and made Kodak bankrupt by 2012.

Indeed a pity and classical case of what happens when finite minded leaders are blinded by unknowns in the infinite game.

Simon Sinek’s book titled “The Infinite Game” makes a mention of the same.


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