Adhering to a “20 Mile March” strategy needs character

This is a specific performance marker that 10X companies adopt consistently over a period of time

Adhering to this metric needs true character and requires two distinct types of discomfort:

1) Showing self restraint and holding back in good times without being greedy so that

2) High performance is delivered during difficult times

Think of SWA and profit delivered immediately post 9/11

Adopted from Jim Collins’s book Great By Choice

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