Simon Sinek pioneered the concept of WHY as one which gives us purpose and meaning in our lives.We should each strive towards finding out our real purpose or “WHY” in our lives for a fulfilling life.

When we say and do the things what we truly believe our behavior is regarded as consistent.This is when people start believing in us and are loyal to us.This is true integrity that we exhibit.

This is when we are truly living our WHY.

Adopted from Simon Sinek’s book titled “Find Your Why”