Pile On Motivation

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Category: Marketing

  • Understanding this truth about life would help us lead our lives better

    Adopted from Simon Sinek”s book The Infinite Game.

    James Carse’s Game theory talks about infinite and finite games.

    Life and business are infinite games where :

    1. There are no clearly defined rules
    2. Players can come and go and there in no definite number
    3. There is no end limit or time in an infinite game

    It goes without saying that in such a context there is nothing like “winning” or “losing” since the goal should just be to stay alive in the game.This very philosophy has been very well highlighted by Simon Sinek in the following quote:

    “There is NO such thing as “Winning Business” Or “Winning Life” , there is only AHEAD and BEHIND.”

  • Understanding the Golden Circle

    As shown in the snapshot , the WHY and HOW in whatever we do relates to the LIMBIC or emotional brain which only understands signals.

    WHAT we do is directed related to the rational brain or neo cortex since this can be reasoned out logically

    Adopted from Simon Sinek’s book Start With Why and this is a lesson how to direct communication to produce a desired effect

  • Organization communication with respect to the marketplace

    As shown in the image , the communication should start with WHY.

    The percolation of the vision should trickle down to the makers of the product so that the WHAT in the product reflects the vision and is able to communicate the message to the end customers , part of the marketplace

    Adopted from Simon Sinek’s book Start With Why

  • How the Idea Diffusion curve can serve as a radar to customer loyalty

    The Idea Diffusion curve highlights the Innovators and early adopters as the ones who are not risk averse when it comes to trying out NEW products

    These are ones who love experimenting and whose word of mouth truly matters

    Thus a company who creates a new product should first try to impress and attract these two segments.These people by virtue of being subject matter experts spread word of mouth and in turn create loyal customers associated with a brand

    All iconic companies have one eye on this curve to serve as a guiding star for customer loyalty

    Adopted from Simon Sinek’s Start With Why

  • Inspirational quote for any budding entrepreneur

    The following Simon Sinek quote should inspire all budding entrepreneurs to START.

    “Dream BIG , START SMALL.

    But MOST of ALL , START.”

  • Winning “minds” or “hearts” – Which is more difficult?

    The HEART represents the LIMBIC or EMOTIONAL brain which does not have power to interpret language.It can only understand signals.

    MIND represents the RATIONAL BRAIN the part that understands reason and logic for e.g – comparison of features in a product and associated benefits.

    This is why WINNING HEARTS is much more difficult , needs more WORK and is possible when the message communication STARTS WITH WHY.

    Adopted from Simon Sinek’s book Start With Why

  • What happens when WHY goes fuzzy?

    Knowing your WHY as an individual or an organization is the ONLY way to maintain lasting success and have a greater blend of innovation and flexibility.

    When a WHY goes FUZZY , it becomes very difficult to maintain growth , innovation and inspiration to drive the original success.In such cases MANIPULATION and NOT INSPIRATION dominates wherein the leadership is hell bent on short term targets by focusing on WHAT’s rather than the WHY.

    Time is witness to the fact that whenever WHY has gone fuzzy in iconic organization an inspirational leaders has bailed the organization out of crisis focusing on WHY.

    Adopted from Simon Sinek’s book Start With Why

  • Inspiring customers to buy a product

    Manipulating buying behavior from a customer can lead to short term gains , create a desire but can never create LOYAL customers.

    Inspiring leaders who start with WHY and communicate clearly the meaning of the offering are able to command loyalty from their customers.

    It is the CAUSE represented by the company , brand , product or person that commands LOYALTY.

    If a customer thus feels INSPIRED to buy a product rather than being MANIPULATED , they will be able to verbalize the reasons why they think what they bought is better.

    Adopted from Simon Sinek’s book Start With Why

  • Why corporate communication should start with WHY?

    When we start the communication with WHY , the message would appeal to the emotional limbic brain and hence provide the reason to BUY a product or service.

    The WHAT’s in the product or service would serve as the TANGIBLE proof of that belief.These would then appeal to the rational brain and become the reasons we are DRAWN to a product , company or an idea over another.

    Adopted from Simon Sinek’s book Start With Why

  • Why co-founders of an organization need to have complementary skills?

    It is not sufficient for a FOUNDER to espouse a WHY and communicate it clearly to the entire organization.

    A founder who espouses a WHY needs an equally capable peer who knows HOW to run the company and advance the WHY or the JUST CAUSE around which the organization revolves.

    Thus a combination of a visionary who knows WHY and the co-founder who has the wherewithal or knows HOW to run the organization is an essential pre-requisite to build an iconic organization.

    Think of Bill Gates(WHY) and Paul Allen at Microsoft , Steve Jobs(WHY) and Steve Wozniak(HOW) at Apple , Rollin King(WHY) and Herb Kelleher(HOW) at SouthWest Airlines and the dots will connect.

    Adopted from Simon Sinek’s book Start With Why