It is not sufficient for a FOUNDER to espouse a WHY and communicate it clearly to the entire organization.
A founder who espouses a WHY needs an equally capable peer who knows HOW to run the company and advance the WHY or the JUST CAUSE around which the organization revolves.
Thus a combination of a visionary who knows WHY and the co-founder who has the wherewithal or knows HOW to run the organization is an essential pre-requisite to build an iconic organization.
Think of Bill Gates(WHY) and Paul Allen at Microsoft , Steve Jobs(WHY) and Steve Wozniak(HOW) at Apple , Rollin King(WHY) and Herb Kelleher(HOW) at SouthWest Airlines and the dots will connect.
Adopted from Simon Sinek’s book Start With Why