Visionary founders of iconic companies e.g. Apple , SouthWest , CostCo who espoused the WHY – the reason the company existed have always been meticulous doing succession planning.

This is because when the visionary founder is no longer around and the WHY goes fuzzy it can even lead to the demise of the company.

Hence the need of successors who buy into the vision , keep the JUST CAUSE alive by investing in the long run , prioritizing will over resources rather than trying to hit short term goals.

This is the reason successors of iconic companies believe in investing in the long run to keep the WHY alive.

Adopted from Simon Sinek’s book Start With Why