Victorinox is the iconic manufacturer of Swiss Army knives.

Their business model hit a huge low when after 9/11 the US government banned the presence of knives in flight luggage.

In spite of this they did not lay off people and in turn came up with new innovations and products to make up for the loss due to sale of Swiss Army knives.

Source – moneyinc.om

Read more about unique characteristics of this company from the following link

https://moneyinc.com/victorinox-watches/

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