This ad of Steve Jobs dates back to as early as August 1981.This was a time when IBM was about to enter the PC industry being dominated by Apple.
Instead of trying to downplay a big name like IBM , Apple’s approach was to welcone its Worthy Rival in order to get better by the day.
Please have a look at the ad , link below(source http://www.inc.com)and spare sone time to admire the infinite mindedness of Apple.These are qualities that has made Apple the company it is today.
Simon Sinek mentions the same in his book titled “The Infinite Game”.