SouthWest’s SMaC recipe for success

10X organizations led by Level 5 leaders are characterized  by the adoption of SMaC principles.

SMaC stands for Specific, Methodical and Consistent.

A SMaC recipe is a set of “durable operating practices that create a replicable and consistent success formula”. It is clear and concrete without fluff, precise in guiding an enterprise on what to do (and what not to do) while reflecting the outcomes of empirical validation and insight.

Listed below are some of  Howard Putnam’s points followed at Southwest Airlines adhering to SMaC principle for lasting success:

– Remain a short-haul carrier, under two-hour segments;
– Utilize the 737 as our primary aircraft for ten to twelve years;
– Stay out of food services

Adopted from Jim Collins’s book Great by Choice