“An idealized journey of a Just Cause feels like – no matter how much we have achieved , we feel we have further to go.A just cause if is like an iceberg , all we ever see is the tip of that iceberg.”
Adopted from Simon Sinek’s book The Infinite Game
Infinite minded leaders who give their people a “Just Cause” to advance and give them an opportunity to work with a Trusting Team to advance the cause will build a culture in which the people can work toward the short term goals while also considering the morality , ethics and wider impact of the decisions they make to meet those goals.
Adopted from Simon Sinek’s book The Infinite Game
We can start a revolution when we know what we stand against.To create change that lasts , however we need to know what we stand against.
Knowing what we stand against can be made easier if we know about the “Just Cause”.This should be deeply personal to the person who espouses it and the followers.
Adopted from Simon Sinek’s book titled “Together is Better”.
Adopted from Simon Sinek’s book titled “The Infinite Game”
Just cause as defined by Simon in this book is a futuristic vision bigger than ourselves which can lead to true fulfillment in our lives and make our lives more meaningful.
No matter how much we have achieved we feel we have further to go in the idealized journey of a JUST CAUSE.
Like an iceberg in a JUST CAUSE all we see is the tip of the iceberg nothing more.The clearer the words , more motivated early adopters are to explore more of the iceberg.
We are used to the term “Have a vision” wherein being fascinated by visionaries like Steve Jobs , Martin Luther King we try to have a similar vision of ourselves.
Not only is this stressful but at the same time does not make our lives meaningless if we don’t have one.
To make our lives meaningful we can follow the vision of great leaders and organizations and be part of them to advance their just cause.The end result would be fulfillment.
Hence “Find a Vision” is indeed a feasible options for those who are obsessed in being part of infinite minded organizations in the age of “Infinite game”.
Adopted from Simon Sinek’s book titled “Together is Better”.
The three chief characteristics of organizations with an infinite mindset are as follows:
Needlessly to say , as a result of the same we do not associate micromanagement and internal politics in such visionary organizations.
Adopted from Simon Sinek’s book “The Infinite Game”
An infinite minded leaders envisions a “Just Cause” which the followers adopt for the sake of realizing something larger than themselves.
To create a long lasting change via the “Just Cause” not only the followers but the leader as well need to know what they stand for so they each one can be viscerally involved in forwarding the “Just Cause”.
Adopted from Simon Sinek’s books titled “Together is Better” and “The Infinite Game”.
A visionary leader is one who envisions a “just cause” or purpose which the followers must buy in to , for it to result in a movement.
The cause should be strong enough to arouse emotions in the followers so that their visceral senses direct them to join the cause and be part of the movement.
Thus the just cause or reason to join the vision of a leader is not only important to the one who espouses it , it is equally important to the followers who join the movement.
Adopted from Simon Sinek’s book titled “The Infinite Game”
A “Just Cause” as mentioned by Simon Sinek in “The Infinite Game” is the vision espoused by the infinite minded leader to enable an organization to sustain in the infinite game.
A just cause needs to be deeply personal to those who hear it and for those who espouse it.The more personal the message is , the more deeply or emotions will be stoked to advance the just cause.
This is similar to the “war of independence”.All those who are inspired to fight the battle of independence don’t fight the battle for themselves but for liberating the country from foreign rule so that the countrymen can lead an independent life free from foreign oppression.
The similarities are thus worth mentioning to truly understand the meaning of a “Just cause”
Vision statements that place product at the center of the vision are only useful as long as nothing better comes along , there is no deviation in market conditions and there in no disruptive technology that is invented.
This thus makes a lot of finite minded assumptions which renders the product extinct in a scenario when a new player comes up with a disruptive product.
Also communicating the product as the “best” in the vision statement makes the company statement fall flat when a newer better product is eventually invented by a disruptive player and hence instead of focusing on the product it would be much better to highlight what consumer pain point the product would be able to solve.
Simon Sinek highlights these points while mentioning about “A Just Cause” in his book titled “The Infinite Game”.