An infinite minded leaders envisions a “Just Cause” which the followers adopt for the sake of realizing something larger than themselves.

To create a long lasting change via the “Just Cause” not only the followers but the leader as well need to know what they stand for so they each one can be viscerally involved in forwarding the “Just Cause”.

Adopted from Simon Sinek’s books titled “Together is Better” and “The Infinite Game”.