Adopted from Simon Sinek’s book titled “The Infinite Game”

Just cause as defined by Simon in this book is a futuristic vision bigger than ourselves which can lead to true fulfillment in our lives and make our lives more meaningful.

No matter how much we have achieved we feel we have further to go in the idealized journey of a JUST CAUSE.

Like an iceberg in a JUST CAUSE all we see is the tip of the iceberg nothing more.The clearer the words , more motivated early adopters are to explore more of the iceberg.