Tag: Life lessons
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What is Fogg Behavior Model for Customer Engagement?
The very famous Fogg Behavior Model for driving customer engagement, can be understood from this insight. The blog post has been inspired from Hooked a book by Nir Eyal. To know more about such insightful posts from Hooked, please visit: https://viewpointsunplugged.com/?s=hooked+
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FIVE WHY Approach to build a HABIT FORMING PRODUCT.
To build a habit forming product, it’s a great idea to follow the Five Why Approach. As mentioned by Nir Eyal in Hooked, the Five Why Approach is great framework to zero in on an idea to build a habit forming product. Once the habit drives customer’s behavior, customer engagement skyrockets. This is a strategy…
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Are Habit Forming Products Vitamins or Painkillers?
Agree or not most of us are addicted to habit forming products like FB, Instagram, Twitter etc. To understand whether habit forming products are Vitamins or Painkillers read this post. Habit forming products are a bit of both as this wonderful insight explains. As you can see habit forming products start as necessary vitamins and then…
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Habits are like Pearls. How?
To understand how habits are like pearls, read this insight. Both are driven by the common thread of a TRIGGER.
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What is Habit Zone to gauge Habit forming potential?
If you are looking to build a habit forming product to enhance customer engagement, the habit zone is important to gauge the habit forming potential. To know more details about Habit Zone and the parameters that lead to moving a product to the Habit zone, read this blogpost.
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Habits are Key to Customer Lifetime Value. How?
Habits drive customer engagement. Habits drive repeat behavior. To understand how habits are key to increased customer lifetime value (CLTV) read this insightful post. This post highlights why successful product companies drive customer engagement through habit forming behavior.
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HUMAN IRRATIONALITY and QWERTY’s relevance.
Though QWERTY keyboard in our phones and laptops come with inherent challenges, yet human irrationality has ensured QWERTY’s relevance even to this day. To know WHY read this insight inspired from HOOKED. To read more insightful posts from HOOKED, please read these blogs. https://viewpointsunplugged.com/?s=hooked
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Variable Awards lead to Addiction. How?
To understand the science as to how Variable Awards lead to Addiction, read this blog post. In his book Hooked, the author Nir Eyal mentions how variable awards leads to addiction. This cue is utilized by all popular social media channels e.g. Facebook, Instagram as well as slot machines in casinos. The human brain craves…
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Viral Cycle Time versus Viral Growth
To understand the MORE is MORE principle and especially how viral cycle time is related to viral growth, read this insight. This insight tells how increase in viral cycle time can lead to viral growth in customer engagement.
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Hooked Model for Customer Engagement. What is it?
To understand the nuances of the Hooked Model to drive your customer engagement, read this blog post. The Hooked Model is an intriguing framework that finds a mention in Nir Eyal’s book Hooked. When the steps are followed diligently, it leads to increased customer engagement and paves the way for habit forming products. Read this…