“Gut Decisions” just feel right.
It all happens in the part of the brain known as the LIMBIC BRAIN.
It is not an accident that we use the word “feel” to explain those decisions.
The reasons that gut decisions feel right is because the part of the brain that controls them also controls our feelings.
Adopted from Simon Sinek’s book Start With Why
We are drawn to leaders who are good at communicating what they believe in.
Their ability to make us feel like we belong , to make us feel special , safe and not alone is part of what gives them the ability to inspire us.
These are leaders whom we consider great and have the ability to draw us close and command our loyalty.
This results in the formation of strong bonds which is so very human.
Think of Steve Jobs , Martin Luther King Jr.
Adopted from Simon Sinek’s book Start With Why
Manipulative strategies to drive results are costly and stressful to the entity wanting to drive results.This becomes a challenge when funds are not available to drive manipulative strategies.
On the other hand knowing that an entity has a loyal customer and employee base not only reduces costs , it provides massive peace of mind as well.It gives the feeling that “We’re in this Together”.
Adopted from Simon Sinek’s book Start With Why
Manipulations are perfectly valid strategy for driving a transaction or for any behavior that is only required once or on rare occasions.For e.g. Rewards used by the Police Department.
In any circumstance when a person or organization wants more than a single transaction manipulations do not help and only loyalty , lasting relationship comes to the rescue.
Adopted from Simon Sinek’s book Start With Why
Repeat business is when people do business multiple times.
Loyalty is when people are willing to turn down a better product or a better price to continue doing business with an entity whom they are loyal towards.Loyal customers do not bother to research the competition or entertain other options.
All it takes for REPEAT business is manipulations.
Adopted from Simon Sinek’s book Start With Why
“The BEST way to find JOY in our LIVES or OVERCOME STRUGGLE is with the HELP OF OTHERS.”
Adopted from Simon Sinek’s quotes
When the person who personifies the WHY departs without clearly articulating WHY the company was founded in the first place , they leave no clear CAUSE for their successor to lead.
The new CEO will focus on WHAT rather than the WHY.Worse they may even try to implement their own VISION without considering the JUST CAUSE.
In these cases the leader can work against the CULTURE of the company rather than building it.The results is poor culture , poor performance , mass exodus to name a few.
Adopted from Simon Sinek’s book Start With Why
John Sculley was hired by Steve Jobs at Apple & eventually removed Steve Jobs for 12 long years at Apple.
John Sculley was great at WHAT to do and HOW to do but was never a person with a vision and hence lacked the WHY.
John Sculley tried to run Apple as a business and was hardly there to extend the Just Cause originally envisaged by the great Steve Jobs.Hence he was a misfit at Apple.
Adopted from Simon Sinek’s book Start with Why.
In nearly every case of a person or an ORGANIZATION that has gone on to INSPIRE people to DO GREAT THINGS , there exists this special partnership between a person who knows the WHY and another who knows the HOW.
This relationship starts to clarify the VISION statement and MISSION statement of an organization.
The vision statement is WHY the company exists whereas a mission statement are guiding principles based on HOW the company intends to create the future.
Bill Gates was the visionary who imagined a world with the PC , Paul Allen knew HOW to execute this vision.
Similarly Steve Jobs had the vision about the Mac and Steve Wozniak knew HOW to give this shape.
The list goes on…The point here is that unless and until there is a partnership between such like minded people with complementary skill set , the true magic on inspiring by innovating falls flat.
Adopted from Simon Sinek’s book Start With Why
The struggle that so many companies have to differentiate or communicate their true value to the outside world is NOT a BUSINESS PROBLEM.
Rather it is a BIOLOGY PROBLEM.
This is just like a person struggling to put emotions to words relying on metaphors , imagery etc. in order to attempt what we feel.
Exactly for organizations such a message which has to be understood by the human LIMBIC brain needs to be based on belief and stories which have no rational explanation.
Once communication starts inside OUT from WHY to HOW and WHAT the message becomes easy to understand and more credible.
Adopted from Simon Sinek’s book Start With Why