Why John Sculley failed at Apple?

John Sculley was hired by Steve Jobs at Apple & eventually removed Steve Jobs for 12 long years at Apple.

John Sculley was great at WHAT to do and HOW to do but was never a person with a vision and hence lacked the WHY.

John Sculley tried to run Apple as a business and was hardly there to extend the Just Cause originally envisaged by the great Steve Jobs.Hence he was a misfit at Apple.

Adopted from Simon Sinek’s book Start with Why.

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