The three components are:

1) The product or service proposition to position the product

2) The brand appeal to customers

3) The customer experience journey

Adopted from Matt Watkinson’s book The Grid

Please leave this field empty

Don’t miss these tips!

We don’t spam! Read our privacy policy for more info.

Thanks for submitting the form. With your help I am sure we can collectively Pile On Motivation and make our lives more Fulfilling.