Colman Mockler was the CEO of Gillette from 1975 to 91

There were in all three attacks aimed at destroying the company during his tenure

The last one wherein Coniston Partners initiated a proxy battle to seize control of the board hoping to sell the company to the highest bidder to quickly realize gains

Looking at the immediate gain of 44% most executives would have fallen in the trap , not Mockler who instead chose to fight for future greatness of Gillette

Adopted from Jim Collins’s book Good to Great