The Psychology that Drives Habits

Charles Duhigg mentions the power of cravings in influencing new habits. The following extract illustrates how cravings drive new habits.

“Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier. It’s as true now as it was almost a century ago. Every night, millions of people scrub their teeth in order to get a tingling feeling; every morning, millions put on their jogging shoes to capture an endorphin rush they’ve learned to crave.”

Charles Duhigg – The Power of Habit

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