Every organization is like a TREE with BRANCHES(divisions) with each BRANCH having a bird’s(employee) NEST(safe home).
Each bird sitting in a nest i.e. each employee has an individual WHY oriented towards feeling safe.
This individual WHY has to roll up into the division’s WHY which should eventually roll up into the organization’s WHY.
Understanding the WHY or purpose at each level helps to run a organization in a better manner.
Adopted from Simon Sinek’s book titled “Find Your Why”