Simon Sinek is the author of best selling books like “Start With Why” , “Find Your Why” , “Leaders Eat Last” , “Together is Better” , “The Infinite Game”.

He has illuminated the world on the concept of ‘WHY” to give purpose in our lives.

Let us have a look at the WHY of Simon Sinek and break it into its components.His WHY reads as follows:

To __________________________inspire people to do things that inspire them

so that ___________________________________ together , we can change our world

The first part of the statement following TO relates to the contribution & the part following SO THAT relates to the impact.

This is how a WHY statement should be structured to derive meaning and purpose in our lives.

Adopted from Simon Sinek’s book titled “Find Your Why”