Claude Hopkins’s habit forming Ads were truly special and helped in skyrocketing of sales of Quaker Oats, Goodyear Tires and Pepsodent.
Charles Duhigg does a prognosis of these ads in his book The Power of Habits.
Charles Duhigg in his best seller named The Power of Habit, highlights the virtues of inculcating good habits.
Good habits set our brain in auto pilot mode and help our brain’s relaxation.
The following insight adopted from the book, throws more light.
For a similar insightful blog please visit the link below –
https://viewpointsunplugged.com/do-you-have-non-performing-employees-time-you-tried-this-out/
Charles Duhigg in his best seller named The Power of Habit illustrates how a tweak in the habit loop enabled Alcoa’s journey to a safer workplace. Paul O’Neill was the orchestrator of the change and enabled ALCOA share value to skyrocket by adopting such a novel method.
As illustrated below, a change in reporting mechanism based on the trigger of any possible injury helped kick in the habit loop.
Inspired from The Power of Habit, shown below is how the change in the habit report that enabled Alcoa become a safer place to work in.
For a similar insightful blog adopted from The Power of Habit, please refer the link below –
https://viewpointsunplugged.com/summary-of-the-power-of-habits/
To know more about Charles Duhigg, please visit the link below:
The journey from alcoholism to sobriety enabled by the habit loop has been wonderfully illustrated by Charles Duhigg in his book The Power of Habit.
By changing the routine in the 3 Step Habit loop made it possible for Alcoholics Anonymous to enable addicts get rid of alcohol.
Self belief by helping addicts connect with communities resulted in satisfaction of the cravings and earned the same reward.
This eventually enabled alcoholics to get rid of alcohol and focus on a healthy lifestyle.
For a similar insightful post from the Power of Habit please visit this link:
https://viewpointsunplugged.com/how-to-drive-sales-of-new-products/
To know about the author Charles Duhigg please visit:
Charles Duhigg illustrates how a simple tweak in the habit loop can help you to quit smoking.
The Cue, Reward remain the same just that the Routine needs to change. As illustrated in the following snapshot, the CRAVING for SMOKING can remain the same just that the same craving can be fulfilled by a different ROUTINE to derive the pleasure or the REWARD.
This is the scientific method adopted from many rehab centers to convert smokers to non smokers by instilling self belief by making them part of like minded communities.
For a similar insight adopted from the book The Power of Habit, refer the following link –
https://viewpointsunplugged.com/this-is-the-journey-of-our-habit-formation/
To know more about the author Charles Duhigg please visit the below link:
For a similar habit related insight please refer the following link –
https://viewpointsunplugged.com/did-you-know-that-habit-formation-is-a-three-step-process/
To know more about Charles Duhigg refer the following link –
Charles Duhigg in his best selling book named The Power of Habit mentions in depth about keystone habits. These keystone habits start a process have a cascading effect in our lives and in turn are responsible for transforming our lives.
The following insight adopted from this book throws more light on such keystone habits.
For a similar habit related insight from this book please refer to the following link –
https://viewpointsunplugged.com/this-is-the-journey-of-our-habit-formation/
To know more about Charles Duhigg refer to the following link –
Jim Collins mentions about Big hairy Audacious Goal in his book Built to Last as the pre-requisite to stimulate progress. Over the years iconic companies have set different kinds of Big Hairy Audacious Goals to carve a niche out for themselves. Illustrated below are the 4 different possibilities of BHAGs
“4 types of BHAGS – target BHAGs (Sam Walton, my first store will have a profit per square foot), creative impact BHAG (Microsoft, create a computer on every desk), a common enemy BHAG (we will win, we will crush them…think NIKE), role model BHAG (we want to be iconic in our industry).”
Jim Collins – Built to Last
Big Hairy Audacious Goal or BHAG is a term coined by Jim Collins in his best seller book Built to Last, that would also keep either an individual or organization setting such a goal on their toes, keep them honest and hence motivate them for eventual progress.
The insight adopted from Jim Collins’s book explains crisply the benefits of setting a BHAG in our lives.
“Set goals that are so big, so hairy, they make you gulp. When you’re about to fall asleep, your BHAG (Big Hairy Audacious Goal) is there by your bed all hairy with glowing eyes. When you wake up it’s there: ‘Good morning, I am your BHAG. I own your life’.”
Jim Collins – Built to Last
As mentioned by Daniel Pink in his book, The Power of Regret, the feeling of regret is a very strong one and overpowers many other human emotions.
The power of regret when used judiciously can move mountains since it is a very strong human emotion as illustrated by Daniel Pink.
For a similar insightful blog on the power of regret, please refer the link below-https://viewpointsunplugged.com/how-did-regret-give-birth-to-nobel-prize/
Daniel Pink has written many best sellers, to know more about him, please refer the following link –
https://www.masterclass.com/articles/daniel-pink-life-and-work