What’s SPECIAL about CLAUDE HOPKINS’s Habit Forming Ads?

Claude Hopkins and his Habit Forming Ads

Claude Hopkins’s habit forming Ads were truly special and helped in skyrocketing of sales of Quaker Oats, Goodyear Tires and Pepsodent.

Charles Duhigg does a prognosis of these ads in his book The Power of Habits.

The Power of Habits – Claude Hopkins’s habit forming Ads

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