Seth Godin’s following quote explains why products that inherently communicate their WHY to the customer need less of advertising..
This is what Apple does as mentioned by Simon Sinek in his book Start With Why..
“This is marketing done right. Marketing where the marketer changes the product, not the ads.”
Simon Sinek in his book Start With Why mentions about a WHY which is the reason why a company exists.
Plain and simply the vision statement of an organization that brings the WHY alive..
Jim Collins in his book Good To Great mentions about the three circles and their intersection point which every great organization aims to reach to leave behind a legacy.
The three points that represent the three circles are:
The intersection point is where each great organization focuses on to frame the WHY of the organization in order to walk the talk..
Adopted from the lessons from Simon Sinek’s book Start With Why and Seth Godin’s great quotes..
The following great quote from Seth Godin is a lesson to all marketers round the world..
“People do not buy goods and services. They buy relations, stories and magic”
As mentioned by Jim Collins in his book Good To Great , the following are three key concepts that are part of Hedgehog Concept so religiously followed by infinite minded companies in the modern age infinite game to stay ahead of peers.
The intersection point of these three concepts is where these organizations focus on to stay ahead of the competition with full focus.
Concepts adopted from Jim Collins’s book Good to Great and Simon Sinek’s book The Infinite Game
Great leaders adopt an infinite mindset to keep playing the infinite game of life or business.
The following quote from Simon Sinek aptly highlights this fact and is a masterclass:
“The ability to adopt an infinite mindset is a prerequisite for any leader who aspires to leave their organization in better shape than they found it”
Apple , SouthWest , Microsoft are all examples of infinite minded iconic organizations which find a mention in all business books for standing the test of time yet advancing their JUST CAUSE over the course of time.
If we look at the founders of all these iconic organizations we see a common pattern in the nature of co-founders
This proves beyond doubt that only complementary skills can help an organization survive the test of time and makes it best suited to play the infinite game of life.
Adopted from Simon Sinek’s book The Infinite Game
An organization’s mindset whether finite or infinite is clearly reflected in all the organizational announcements and communications.
The responsibility of any business is 1) to advance a purpose justifying the JUST CAUSE or vision 2) Protecting the supplier , employees and all in the ecosystem and 3) Generate profit
if the communication starts with 3 then it clearly indicates a finite mindset whereas if the communication starts with 1 towards 3 then it clearly indicates an infinite mindset.
Adopted from Simon Sinek’s book The Infinite Game
By Resources we mean the financial metrics associated with any organization.This would mean EBITDA , EPS , Cash flow , resources from customers and investors etc.
Hence though these are external to an organization these have a huge bearing on the quarterly targets of an organization.
Whereas “Will” is related to inspiration , motivation and other humanitarian aspects related to the employees of an organization.
Since resources are the low hanging fruits hence finite minded leaders who are driven by short cuts show a bias for Resources over will.
Hence as a result of this work cultures where they are predominant are characterized by finite mindset where people are pitted against one another.
On the other hand , iconic and visionary leaders who put Will over Resources take the requisite risks to invest in motivation of manpower to ensure that in the long term they can take care of the resources to keep the organization active in the infinite game of business.
Hence focusing on Will over Resources takes a risk appetite , patience and an infinite mindset.
Adopted from Simon Sinek’s book The Infinite Game
When we plot Performance on the Y axis and Trust on the X axis , the point of focus should be the following quadrants:
#3 is associated with people who are high on IQ but very poor team players.These are people who are driven only by extrinsic rewards and hence are a misfit when it comes to collaboration and brainstorming.
#2 is associated with people who though are lacking in performance are high desirable since they have high EQ and hence promote collaboration and problem solving.
Since performance can be coached through proper training even the NAVY SEALS in their arduous training emphasize more on leaders who though may be lacking in performance are high on trust.
#1 is an Utopian scenario and may never happen.
Adopted from Simon Sinek’s book The Infinite Game , throws light on personality traits that is required in the modern day of the infinite game where infinite mindset is related to high EQ.
High Performing Teams are ones associated with innovation and creativity based organizations with the following as the key themes:
Adopted from Simon Sinek’s book The Infinite Game