As a LEADER do you have the guts to communicate ORGANIZATIONAL VALUES as VERBS?

The following self help and leadership insight has been adopted from Simon Sinek’s book Start With Why

For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea – we have a clear idea of how to act in any situation.”