Power of Analogy for successful AWS S3 launch

How POWER of ANALOGY made AWS S3 LAUNCH successful?

Dr Werner Vogel’s Power of Analogy for AWS S3 launch

The power of analogy was leveraged by Dr Werner Vogel to make the launch of AWS S3 successful.

AWS S3 buckets were compared to a physical library to make people relate to the concept much better.

Thus analogy is a very powerful tool to convey a complex message for impactful communication.


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