THIS was the MASTERFUL ANALOGY to justify Amazon’s Diversification.

Jeff Bezos used this Analogy to justify Amazon’s diversification

Jeff Bezos is a masterful communicator and frequently makes use of analogies. In his book The Bezos Blueprint, Carmine Gallo mentions about this masterful analogy used by him to justify the strategy for Amazon’s diversification.

Thus making use of analogies can indeed result in a very impactful communication.