Is INNOVATION CHEAP or EXPENSIVE in the LONG run?

The following self help and motivational insight has been adopted from Daniel Pink’s book Drive

The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive—and autonomy can be the antidote.” “TOM KELLEY General Manager, IDEO”

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