How have Mock Press Releases enabled creation of iconic products at Amazon?
Conducting mock press releases and working backwards has led to the creation of multiple iconic products at Amazon.
This technique has been mentioned by Carmine Gallo in The Bezos Blueprint.
Needless to mention this idea initiated by Jeff Bezos has been adopted by number of successful organizations for their product launches.
This is how mock press releases led to creation of iconic products at Amazon.
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