What is Sandwich Technique for adoption of Unfamiliarity?

Inspired from the book The Power of Habit is the sandwich technique for adoption of unfamiliarity.

This technique enables adoption of Unfamiliarity by relaxing the human brain.

When a new concept is introduced interspersing it with something that is already accepted relaxes the human brain and enables adoption

To illustrate the quirk of the human brain the example of the song HEY YA has been illustrated wherein sandwiching it with familiar songs enabled adoption.

To know about a similar insightful concept from the same book please go through the link:

https://viewpointsunplugged.com/why-do-routines-emerge-in-organizations/

To know more about the author Charles Duhigg please read this link:

https://en.wikipedia.org/wiki/Charles_Duhigg