This example mentions the benefit of having “Worthy Rivals”

Chris Evert and Martina Navratilova dominated the game of tennis from 1970’s till the 1980’s.

They considered each other as Worthy Rivals and because of the intense competition were inspired to elevate their games to the next level.

Chris Evert had to learn playing more at the net than the baseline.The intense but healthy competition that existed helped push each other to the limits , to something where their individual coaches also could not.

This is what a Worthy Rival does in business as well.It inspires an organization to outperform itself driven towards its JUST CAUSE.

Adopted from Simon Sinek’s book The Infinite Game