This is what we mean by a JUST CAUSE

Adopted from the lessons learnt from Simon Sinek’s amazing book , The Infinite Game , the following quote outlines what a JUST CAUSE is to stimulate an infinite mindset..

“A Just Cause must be: For something—affirmative and optimistic Inclusive—open to all those who would like to contribute Service oriented—for the primary benefit of others Resilient—able to endure political, technological and cultural change Idealistic—big, bold and ultimately unachievable”