When the person who personifies the WHY departs without clearly articulating WHY the company was founded in the first place , they leave no clear CAUSE for their successor to lead.

The new CEO will focus on WHAT rather than the WHY.Worse they may even try to implement their own VISION without considering the JUST CAUSE.

In these cases the leader can work against the CULTURE of the company rather than building it.The results is poor culture , poor performance , mass exodus to name a few.

Adopted from Simon Sinek’s book Start With Why

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