Companies with a STRONG SENSE of WHY are able to INSPIRE their EMPLOYEES.

These employees are more PRODUCTIVE and INNOVATIVE and the feeling they bring to WORK attracts other people eager to work there as well.

When people inside a company know WHY they come to work , people outside the company are vastly more likely to understand WHY the company is so special.In such a work culture all employees NEED EACH OTHER.

Adopted from Simon Sinek’s book Start With Why