How Herb Kelleher’s notion turned SouthWest into an iconic company?

Herb Kelleher who was at the helm of SouthWest Airlines for many years , was considered a HERETIC for positioning the NOTION that it is the company’s responsibility to look after the EMPLOYEES FIRST.

HAPPY EMPLOYEES would ensure HAPPY CUSTOMERS and they in turn would ensure HAPPY SHAREHOLDERS in that order.

This notion reflected in the culture of SouthWest and made it an iconic company it is today.

Adopted from Simon Sinek’s book Start With Why