Why is it critical to pen down a “Just Cause”?

A visionary founder’s instinct cannot be passed on from one generation to another.

Only when a vision in the form of a “Just Cause” is preserved on paper , can it be handed down from generation to generation.

Like the American Declaration of Independence which is a written statement of Just Cause , a written version of a Just Cause will survive to guide and inspire future generations beyond the founders and those who knew the founders.

Adopted from Simon Sinek’s book The Infinite Game.