Why should you introduce a Hero and Villain for a compelling Story?

The following insight from Carmine Gallo’s best seller, The Storyteller’s Secret sheds light as to how introducing a Hero and Villain can enable compelling storytelling.

“The next time you face a skeptical audience, paint a picture of the villain before you introduce your product or service—the conquering hero. The villain/hero narrative simplifies the problem your idea solves and, if you use simple words, you might be surprised at just how quickly your idea catches on.”

Carmine Gallo