The following insight adopted from Travis Bradberry’s best selling book Emotional Intelligence 2.0 reminds a leader why it is most important to remember names of their team members to lead to desired outcomes..

“Greeting someone by name is one of the most basic and influential social awareness strategies you can adopt. It’s a personal and meaningful way to engage someone. If you have a tendency to withdraw in social situations, greeting someone by name is a simple way to stick your neck out; using someone’s name breaks down barriers and comes across as warm and inviting. Even if you are a social butterfly, greeting people by name is a strategy to live by.”

Emotional Intelligence 2.0

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