Adopted from the following great saying of Dan Ariely from his book Predictably Irrational..
“Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.”
Adopted from the following great saying of Dan Ariely from his book Predictably Irrational..
“Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.”
Leave a Reply