Dan Pink in his book Drive mentions about the fact that Motivation 3.0 is based on intrinsic motivation..

This explains the reason why in the age of knowledge worker more and more people are willing to work towards a cause without being solely motivated by money..

The same has been endorsed by Dan Ariely in his book Predictably Irrational as confirmed by the following quote..

“There are many examples to show that people will work more for a cause than for cash.”

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