This quote explains why Motivation 3.0 is so relevant in the modern era

Motivation 3.0  a term coined by Daniel Pink in his book Drive , is based on intrinsic motivation..

This motivational technique is based on rewarding our natural instinct of engagement rather than expecting compliance..

The same has been endorsed by Dan Ariely in his book Predictably Irrational..The following quote related to the same has been adopted from the same book.

“Wouldn’t economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?”