This is Motivation 3.0 in action

Motivation 3.0 a term coined by Daniel Pink in his book Drive is based on intrinsic motivation.Accordingly to him for work that need creativity and innovation money can lead to opposite results when it comes to motivation since the overarching purpose of doing something larger than life is what motivates these individuals more than money.Think about open source software e.g. Linux , Apache and their prominence in the modern day..

Dan Ariely in his book Predictably Irrational zeros in on the same aspect with the example of Intel as follows..

In total, by giving people $30 bonus, Intel lost almost 5 percent of productivity. That’s a lot. Now, think about it. You give money because you think this would increase motivation. It actually decreases motivation.