Simon Sinek in his book titled “The Infinite Game” makes a mention of SHELL URSA and highlights  how as a result of having trusting team members the audacious project could turn into a grand success.

Shell URSA initiative was to drill as deep as three thousand feet below ocean level to extract oil.Not only was this a very audacious initiative but equally dangerous for the members involved in this task.

When the team members were taught the value of collaboration , made to feel safe in each other’s company they could express their vulnerabilities in the expectation that collaboration would save the day , come what may the situation.

As a result of trusting teams , encouragement of collaborative environment by Rick Fox , the project ran at 99% up time and production was 43% more than industry standards.