What are the FOUR characteristics of your WHY statement?

The WHY statement coined by Simon Sinek, to help define a PURPOSE in our lives needs to have these FOUR characteristics –

  1. Should be SIMPLE and CLEAR
  2. ACTIONABLE
  3. Focused on the effect you will have on OTHERS
  4. Expressed in AFFIRMATIVE LANGUAGE

Once you define your WHY statement it will help you take a step closer to realizing the PURPOSE in your LIVES.

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